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Economic Development Zone, Erqi District, Zhengzhou City
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Is there any preservative in instant noodles? Now, instant noodles are not only serving as a family food concoction, but also, before the development of take-out food, providing a warm glow on a cold night for people working overtime, students, first-line rescue workers and disaster victims. In recent years, various marketing numbers flood, about the instant noodles of various rumors also gradually began to spread.
More than 25 billion yuan were sold last year, and Master Kong is about to create a new "hot style"! The COVID-19 at the start of this year has sparked a boom in convenience foods and pushed many businesses to buck the trend. According to the data from the 20th China Convenience Food Conference, the consumption of convenience food increased by 1.5 times from January to May in 2020, and the increase was as high as 21.3 times in February. In the first half of the year, sales of instant noodles, one of the representative categories, rose 11.5 per cent year on year, while overall sales rose 5.6 per cent year on year.
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The instant noodles industry has ushered in a second upgrade In the active adaptation of the market and passive survival of the fittest, instant noodles industry also ushered in the second upgrade. In addition to launching more healthy and delicious new products and introducing new techniques on the fresh dough cakes and material bags, with the advent of the era of public praise, the convenience food industry represented by Master Kong is also carrying out marketing innovations to accurately enter the precise market.
Docking consumption upgrade, convenient food pays more attention to real materials, authentic flavor, suitable for multiple scenarios Not long ago, when consumers saw the packaging of instant noodles "mushroom stewed chicken", "braised beef" and other attractive patterns, the hearts cannot help but say: these patterns, also "for reference only". Now, with the addition of authentic ingredients, some convenience foods live up to their name.
Why is convenience food bucking the trend? Especially instant noodles When it comes to convenience food, many people's first impression is instant noodles -- just for emergencies, not for nutrition, let alone taste. In fact, in the past two years, the big family of convenience food has become prosperous. More and more convenience food with reliable taste, convenient eating and rich nutrition have been accelerating to occupy the shelves and tables, and have developed to be "material-oriented" and "dinner-oriented". Under the impact of the epidemic, the convenience food industry has achieved even more growth against the trend.
Are you still eating instant noodles by boiling? That's so out of date Now is a popular "web celebrity" of the era, uncertain will appear again what web celebrity. This is not, recently online popular again a kind of instant noodles "web celebrity" eating method. Are you still eating instant noodles? That's so out of date, it's all the rage now, the ultimate delicacy, it's Fried instant noodles. After a careful study of these web celebrity Fried instant noodles, but also feel this instant noodles strange way to eat, there is a reason for its existence. In this age of flicker and appearance, a day without Internet, there is a feeling like an alternate life, what is not strange, but this age change fast!