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NEWS

Three Development Stages of Snack Noodles

Classification:
News
Author:
DONGFANG NAOMU
Source:
www.noodlemachinery.com
Release time:
2023/12/23
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       1995-2004, stage of exploration and rapid development

  The emergence of Snack noodles is itself a subsidiary and extended product of boiled instant noodles. Crushing the boiled noodles, pouring them into powder, and shaking them well is the embryonic form of crispy noodles. The habit of crushing and eating Snack noodles among consumers aged 25-30 should have been developed when they were young. The main representative brands in the early development stage are Little Tigers and Little Raccoons. The most memorable ones are not only being able to fill their stomachs, but also the rich and interesting cards inside the packaging bags, which have become an important driving force for consumption. The main consumers in this stage are primary and middle school students.

  From 2005 to 2014, with innovative technology, the Snack noodle production line became a separate category

  At this stage, major supermarkets have found that relying solely on entertainment attributes to drive sales is no longer sufficient to meet the ever-changing needs of consumers. Therefore, how to focus on the taste of the noodles themselves has become a question that technical personnel are starting to consider. Drawing on the production principle of biscuits, we innovatively introduced spray technology, combined with meat essence, to make the product taste more palatable and delicious. With the launch of the product, there has been a strong market reaction, triggering a second wave of development for dry noodles. The main consumer group has also shifted to older age groups. It can be said that this stage of development has led dry noodles to a new height, and the taste and form of the product have become more casual snacks. That is to say, at this stage, dry noodles began to appear with 1 yuan price brands, such as Little Raccoon, awesome Meal, Crispy Commander and other brands.

  From 2014 to present, breaking free from the concept of instant noodles and developing towards diversified leisure foods

  With the booming sales of a leisure noodle dish called "Zhang Junya's Little Sister" in Taiwan, major enterprises struggling with the dual decline in sales and sales of dried noodles have realized that dried noodles can also be made into meatball shapes, and the packaging form of the original dried noodles production line can also be so interesting... Some enterprises have gradually launched leisure dried noodles in response to the situation, such as Kangshifu's Crispy Whirlwind and Crispy Kuanqu The unified second generation of crispy noodles, produced by Changji in the face of business difficulties, has also been sought after by the market and has extended its sales channels (bulk sales channels). These products are all sending a signal that dry noodles are entering the era of leisure snacks. Although some companies are constantly trying, there are differences from expectations, so how to make their products more casual, personalized, convenient, and refined is still the direction of thinking for instant noodle companies.

  Zhengzhou Dongfang Naomu Food Machinery Co., Ltd. is dedicated to the research and development, production of fully automatic fried instant noodle production lines, bagged fried instant noodle production lines, and bowl noodle production lines. We provide the highest quality service and the most professional technology to repay our customers and society.