During the past three years of a special period, the sales of instant noodles soared and became a "necessity" category. As the pace of life for dining out and catering returns to normal, and a large number of new products with a health label appear, this category has returned to a leisure and semi-necessity category. When its attributes change, how should instant noodles grasp the consumer trend to remain invincible?
Only by effectively connecting and communicating with young people and achieving innovative transformation can there be a chance for survival. Nowadays, instant noodles have moved from "conveniently eating full" to "eating healthily and well." More and more instant noodle companies have started to reduce oil and salt; the "industrial taste" of the seasoning packets has been greatly reduced, and the use of natural ingredients and dehydrated vegetables has been increased; the noodle shapes have also been diversified on the basis of the original, adding buckwheat noodles, non-fried instant noodles, and low-GI noodles. Overall, low-calorie, low-fat, low-sugar, and low-salt convenience foods are becoming mainstream, in line with consumers' concepts of healthy, nutritious, and safe diets. These changes have given instant noodles the opportunity to become "main meals."
With the formation of consumption habits and the increase of instant noodle consumption at home, instant noodle brands are no longer limited to traditional offline stores, but have begun to enter emerging channels such as interest e-commerce and instant retail. The emergence of new models is an important battle for brands to continuously expand product scenarios and enhance channel penetration. As long as industrial innovation can keep up with market demand, instant noodles will still be one of the food options on people's dining tables, and this delicious taste will never disappear.
Our company, Dongfang Naomu Food Machinery Co., Ltd., has a complete set of instant noodle production line research and development processes, supplying equipment to many large food companies at home and abroad. We can create good products and equipment that meet the different noodle block sizes and weight requirements of our customers, and wholeheartedly provide new and old customers with a complete system service and professional technical support.